OPTOMORPHISME: What is it?

A search for meaning fed by an aesthetic approach to a harmonious reconciliation between pleasure and the need to wear glasses. A true professional ethic of opticians associated with rigour, opposed to the Facialist approach designed by the world of Hairdressing, which emphasises the emotional

Although in a first traditional approach, the frame is used to balance the facial lines towards “Oval Cannon”, it can also have the opposite effect, highlighting the anatomical features of the face.
The idea being to do things “consciously”
On a practical level, the frame will form part of a frame of reference: our “golden rectangle”, which defines the frame’s hosting structure.
The upper part of this rectangle is the mirror of the upper face, while the lower part acts as a mirror of the lower face.
Thus, when compared with the referent Oval, on the forehead we find a lack of face width, the provision of compensatory material which is placed on the top of the frame will expand this morphological narrowness.

Also it is on the lower part of the frame that we set our compensation, if we find there is a lack of width at the level of the chin.

It is important to keep in mind that each characteristic parameter of the face will have a key role to play in the design of the frame.
That is why the simultaneous consideration of all these variables is essential.

Because we recognise 7 basic face shapes, with very different pupillary distance and we must respect brows and cheekbones, nose shape and skin colour etc.

EACH FACE is a SPECIFIC PROBLEM, and should be treated as such…

It is far from cosmetology.

And what are the benefits?

Because aesthetic research is done in full awareness of why these choices are made, the scenarios below illustrate the interaction that may occur between the aesthetic benefit and the accuracy of choice of the correction, which maintains a real Winner-Winner relationship between the Optician and their Client.

For your customers

FIND OUT MORE

For opticians

FIND OUT MORE

To finish with “Innate Good Taste”

Message is available in :

The positioning trap of the optician designer

Message is available in :

“Matches” between Optometry and Optomorphisme

Message is available in :

Your trainers

Reviews

Their assessments of these training days demonstrate their satisfaction!

I followed the training very carefully, I needed new knowledge, many thanks
Line Maurice
GROUPE MAURICE FRERES

Rewarding training, enjoyable and entertaining workshop. I recommend this training to those working in frame purchasing
Romain Corato
GROUPE MAURICE FRERES

The training met my expectations: I feel more equipped to meet the needs of my clients. I think it would be nice if all teams could work in the same way
Carole Chauvin
GROUPE MAURICE FRERES

Claude GUERIN? He is a true artist in his field and the effectiveness of his Optomorphiste concept is proof of this
G.R.
Painter ANNECY

When I think that at my age (82 YEARS) and with my white hair, he encouraged me to wear red frames!!! It's pure happiness, they make me look good, and my family give me lots of compliments
D.M.
Retiree

The boldness when giving advice was perfect for me with my curly hair and my face type; this encouraged me to make choices I would never have dared to make alone: very bold, but never vulgar, fully integrated
M. D.
Estate Agents

News

Article in l’essentiel de l’optique n°102

Extract from the article in l’Essentiel de l’optique n°102: “For those who feel the need to energise their teams, boost their sales, improve customer loyalty, a new concept of training, Optomorphisme, specialising in problems encountered by the optician, is now recognised by all manager training organisations. “Essentiel-de-loptique-102

Message is available in :

Our courses:

What is involved in a seminar for the programme?

PROGRAMME AND REGISTRATION PROCEDURES

Give us your preferences to enable us to organize a seminar near you:

FIRST QUARTER 2015

REGION TOULOUSAINE and TOURANGELLE (in the study)

CHOOSE YOUR CITY


SECOND QUARTER 2015

REGION BORDELAISE and CENTRE BRETAGNE (in the study)

CHOOSE YOUR CITY


THIRD QUARTER 2015

PROVENCE COTE D AZURE and RHONE ALPES (in the study)

CHOOSE YOUR CITY


FOURTH QUARTER 2015

LANGUEDOC ROUSSILLON and PAYS NANTAIS (in the study)

CHOOSE YOUR CITY

Interest :

* Mandatory fields

Contact:

2 rue des Glières • 74 000 ANNECY

contactfrance@optomorph.com

Download:

Message is available in :