Progress made today in terms of IT support in the sales support sector for Opticians sector will undeniably quickly disrupt the profession’s current business practices, both in terms of advice-giving and in terms of product offers.
This market is very open, which allows the creation of all kinds of products, in a range extending from the gadget to the hyper sophisticated product.
Just as in the clothing sector where “Denim”, “ready-to-wear”, “industrial measurements” and “Tailored” are all present, there are many products each with their own uses, but they are not comparable!
Today, the customer is not feeling directed in a selective approach during virtual trying-on the Internet, the economic failure of frame selection through this channel is still evident. :
The business case for possibly trying-on 10,000 frames convinces no-one, when the client already feels lost in a store that offers 3000.
Invoking the use of augmented reality to improve the quality of the offer risks appearing as a decoy and remains unproven because to my knowledge the approach used is the same, i.e. to copy a frame in a database and paste it onto the picture of the future wearer?
The only advantage is proving to be 3D visualization.
The true response that would follow use of this augmented reality would be in the creation of a real 3D prototype made of composite material; but we’re not there yet, the necessary mechanical equipment being unusable for in a store due to its size.
That is why the most powerful methodology in the search for that perfect frame includes a dual approach:
Firstly, through the use of computer software for selection, through graphic support. This formalises the design of the frame type with the best response to morphological needs, by complementing it through its adaptation to the client’s emotional needs: (Today only the Optomorphisme allows this type of approach
Then secondly, in their role as “Product Finder”, the Optician will try to find in its supplier database the closest product so their client can try this on. In extreme cases, it may even send its vectorised proposals to a manufacturer of custom glasses.
So now it is no secret to anyone that the main frame manufacturers devote big budgets to R&D in this area, with colossal financial resources, we must admit that they will quickly render all that currently exists in the genre obsolete.
Therefore, wanting to enter this type of market, can only be considered with excellence in mind.
”This is actually our goal by building on 15 years of experimental knowledge, checked every day of our training.
Opto-me also condenses this whole experience for you and I look forward to putting it to work in your future knowledge of Optomorphisme.
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